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Nio has announced leadership changes at its mass-market brand Onvo to tackle slow sales and enhance operational efficiency. Alan Ai Tiecheng has stepped down as president, with Fei Shen, previously head of Nio's energy business, appointed as his successor. The restructuring aims to improve sales performance and streamline operations, with a goal of achieving profitability by Q4 2025.
Alan Ai has stepped down as president of Onvo, with Shen Fei, head of Nio Power, taking over the role. Ai's resignation follows disappointing sales of the Onvo L60, which he acknowledged did not meet expectations, and he expressed his commitment to accountability for the brand's performance. Nio is undergoing organizational restructuring to enhance cost control and management efficiency.
Nio has initiated an internal restructuring to achieve profitability by Q4 2025, implementing a management system focused on core business units (CBUs) to enhance efficiency and cut costs. Projects will be evaluated based on return on investment, with unprofitable initiatives being terminated. This shift comes amid challenges in China's EV market, as the company moves away from brand-building and R&D investment to prioritize financial sustainability.
Nio's F2 factory has enhanced its automation with the addition of robotic quality inspectors, as shared by CEO William Li on Weibo. These robots efficiently perform tasks such as plugging in, photographing, and inspecting vehicles post-production. The factory, located in Hefei, Anhui province, is part of Nio's strategy to ramp up automation, following the introduction of humanoid robots like UBTech's Walker S for quality checks.
Lihong Qin
People
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Nio restructures Onvo leadership to boost sales and operational efficiency
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